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With more than 28 years in the creative media industry, Chris' career experience can be best described as a hybrid across broadcast television, advertising and digital communications.

His foray into the media began in regional television and then advertising in the 90's. At that time, his expertise in creative production became evident, writing and producing award winning advertising campaigns, producing and directing television commercials, and corporate programs. Clients include; NIB Health Funds, NSW Health, CrimeStoppers and Ford. He later joined Network TEN as on-air Network Promotions Producer. This saw Chris work across many programs and promotions that are still on air today.

In 1998, Chris founded the Bold advertising & media group to pursue new directions in creative and production. Instrumental in the development of key client relationships and campaigns, Bold quickly became a fully integrated marketing and communications agency, boasting a compelling client list and myriad successful creative campaigns.

Today, he runs Blutribe Creative and maintains a strong hand into the development of creative, execution of communications and client relationships across the corporate, digital and broadcast media sectors, with the express focus of meeting clients' business objectives.